Custom boxes with logo pave your way to stand out with a unique brand identity. The logo in the design helps the audience to make themselves cognizant of your organization. The whole box design with other brand identifiers as well makes a memorable impression on the general audience. Not just that, but it also permits them to know more about who you are and what you stand for. For getting high-quality printed packages, it is essential to do smart printing without making any mistakes. Learn the six easy tips that lead towards getting excellently printed packages.
Shun corner printing:
Printing a logo on the packaging boxes requires a lot more attention. First of all, keep it in mind to avoid printing it on any corner or edge of the packages. Doing so means that you are diminishing the chances of your brand getting noticed among a wider pool of targeted audiences. Your logo might also end up losing importance in the overall design as other elements would be highlighted more. For instance, an image that you placed at the center of the design would become the main focus.
Adding a logo too close to the corners of packages is risky from another point of view. The printing machine may compress the cardboard layer from each side. It can cut the most important design element of your packages, which will make your brand look highly unprofessional. If you still want to print the logo on the corners, it is advisable to leave a blank space of 5 mm to 10 mm.
Prioritize front side:
The front-facing side of the custom printed boxes is the welcoming element. Whenever the customers are exploring the shelves or opening the packages, it is the front side that always gets noticed. You need to understand the worth of it as it matters greatly in creating brand awareness. As a retailer, it is always best practice to inscribe the logo of your brand at the forward-facing side of the packages. The topside could also be a great place, but the logo may disappear after the customers have opened the packages. The bottom or sides are also not a good place to put your logo since they do not get noticed. So, print the logo at the front right in the center with bold colors and fonts matching your parent brand theme. This way, the printed boxes would increase the chances of brand recognition.
Use legible fonts:
When you use high-quality paper laminated onto corrugated material, printing smaller fonts is not an issue. But, this does become a problem if the outer walls of corrugated material are rough and unsmooth. This is because a very small amount of ink is spread out from the intended printed area. This can compromise the legibility of your logo, due to which customers might not be able to identify your brand. On most of the graphics and design elements, the ink spread would not be so noticeable. But small details of text would definitely get compromised by this effect. It is, for this reason, the experts recommend using typefaces of more than 10pt, especially if you are printing on corrugated or Kraft material.
Be cautious with black inks:
Most of the wholesale packaging supplies are made up of Kraft or cardboard material. Printing on these brown packages could affect the appearance of selected colors. Many brands utilize only black color for printing the logo on the packages. But, they often make a wrong approach in this aspect that needs to be corrected for better results.
Wrong approach:
When you set the numbers being the percentage of black color ink in CMYK, i.e., C = 0, M = 0, Y=O, and K = 0. The result is a very weak black color that easily fades away after some time.
Right approach:
Set all the values to 30 and black to 100. This will result in a very strong black that would make your logo outstanding.
CMYK instead of RGB:
Physical printing on the packages uses four different colors to attain a photographic logo. They are abbreviated as CMYK and stand for cyan, magenta, yellow, and key (black colors). RGB, however, is a color mode for web graphics that uses red, green, and blue colors to display on the screen. The logo printed through RGB can look faded or washed out. If you want the right printing of colors on the packages, make sure to turn your color setting to CMYK mode.
Suitable material selection:
Printed boxes wholesale could be of any material. But, the main concern is that whether the printed visual or logo seems to fit on them or not. There is a whole lot variety of materials that allow you to print logo according to your desire. But, the end result might not be exactly according to your wish as the aesthetics are often compromised. Therefore, it is pertinent to make a wise material selection for your printed packages with a logo. You can vary your choice between Kraft, cardboard, or corrugated material depending on what kind of printing method you are going to utilize.
custom boxes allow you to have more credit amongst the masses. They help you bring the audience towards your items by making them familiar with your brand. To make sure that they are perceived as high-end, it is vital to print them in an elegant and graceful manner. For perfect logo printing, do not forget to look at the aforementioned tips.